Sam Shokri

Sam is a digital transformation leader and data strategist with deep experience in Digital, Personalisation and Audience Management. She partners with organizations to modernise digital ecosystem, strengthen data governance, and design scalable data management and measurement frameworks that drive measurable business impact. 

With a strong focus on aligning technology, data and customer strategy, Sam translates complex data environments into clear, actionable insights. Her work spans digital operating models, performance measurement, and enterprise-wide transformation initiatives - ensuring data is not just managed, but activated to enable smarter decisions, regulatory confidence and sustainable growth.